fruu Cafe
Branding Design
Fruu Cafe is a concept café brand that explores the fusion of fruit and coffee.
This project focuses on creating a fresh and playful visual identity through simplified shapes and soft color palettes.
Inspired by natural ingredients, the design highlights a balance between lightness and flavor.
The branding aims to make specialty drinks feel more approachable and visually engaging.
Through this project, I explored how illustration and minimal design can shape a distinctive café experience.
This project focuses on creating a fresh and playful visual identity through simplified shapes and soft color palettes.
Inspired by natural ingredients, the design highlights a balance between lightness and flavor.
The branding aims to make specialty drinks feel more approachable and visually engaging.
Through this project, I explored how illustration and minimal design can shape a distinctive café experience.